The Very Good Butchers Campaign Concept
There’s a new butcher on the block – and they are doing things differently.
They’re on a mission to show that making good choices doesn’t mean sacrificing flavour. They make plant-based eating as approachable, nutritious, and delicious as possible by creating food that’s Very Good for people, animals, and the planet (while having a little fun along the way).
Fed up with the overly-processed meat alternatives available, their founders knew they could raise the plant-based bar. As trained chefs with years of experience, they set out to make the most delicious and nutritious plant-based meats they could.
Infused with plenty of personality I created a concept that is highly visual and focuses the product ingredients in a playful manner. This modern approach is a fun spin-off of the traditional huntsman trophy that has hung on walls far too long.